Home Athletes For Athletes For Businesses About Contact Discuss a Partnership

For Businesses

Partner with the Journey Before Everyone Knows the Name.

AJP connects businesses with selected emerging athletes at meaningful stages of their development, creating partnerships built around genuine stories, commercial objectives and long-term potential.

Why Partner Early

Why Early-Stage Athlete Partnerships?

Authenticity

Be part of a real sporting journey rather than appearing only after success.

Access

Build direct relationships with athletes while commercial partnerships can still be personal and flexible.

Storytelling

Create content around development, competition, travel, preparation and milestones.

Growth Together

Develop the partnership as the athlete's career and visibility evolve.

Why Partner

Why Partner with an Athlete?

Authentic Storytelling

Become part of a genuine journey involving preparation, progress, competition and ambition.

Relevant Visibility

Build agreed content, digital visibility and involvement around an appropriate athlete and audience.

Meaningful Association

Support talent at an important stage while developing a credible relationship between athlete and brand.

Be There Before Everyone Else.

The strongest athlete partnerships are often built before the wider market is paying attention.

Supporting an athlete earlier gives a business the opportunity to become part of the real journey: the preparation, development, setbacks and progress that come before wider recognition.

Partner before the breakthrough.

Commercial Opportunities

More Than a Logo.

Partnerships built around real athletes, meaningful stories and commercial opportunities.

Yaron Bodor playing a shot during snooker competition

01Yaron Bodor

International Campaigns

Support ambitious athletes pursuing international competition through tailored partnerships built around their sporting journey, preparation and agreed promotional opportunities.

Karin Polonski cueing a shot at the snooker table

02Karin Polonski

Athlete Stories & Community

Connect with authentic athlete stories, developing sporting communities and opportunities for content, engagement and long-term brand association.

Shachar Ruberg with a group of people gathered around the table

03Shachar Ruberg

Appearances & Experiences

Explore athlete-led demonstrations, corporate experiences, workshops and tailored opportunities that connect businesses with sporting expertise.

Built Around Your Business.

Every partnership is developed around the objectives of the business and the opportunities available through the athlete. Activities, commercial rights and deliverables are discussed and agreed individually.

Explore a Partnership

How It Works

How It Works

01

Understand the Business

We learn about the company, audience, market, objectives and desired involvement.

02

Identify the Opportunity

AJP considers an appropriate athlete, campaign or partnership category.

03

Shape the Partnership

The parties discuss suitable rights, content, visibility, support and agreed responsibilities.

Athlete Opportunities

Featured Athlete Opportunities

Existing confirmed athletes currently building competitive programmes and open to suitable commercial partnerships.

Founding Athlete Partner

Yaron Bodor

International Snooker Player · Age 20 · Israel

An Israel U21 Champion who reached the Final Round of Q School, Yaron helped Israel win European team bronze in Sofia alongside Shachar Ruberg, and continues his 2026/27 international campaign after reaching the Last 64 at Q Tour Event 2, with one clear objective: earning his place within professional snooker.

International Player · Coach · Women in Sport

Karin Polonski

International Snooker Player · Coach · Israel

Karin Polonski brings a distinct commercial proposition: an internationally competing player who is also a coach and an active developer of women's cue sports in Israel. Her journey connects competitive sport with coaching, community engagement and grassroots development, creating a partnership platform that extends well beyond competition alone.

AJP Athlete Ambassador

Shachar Ruberg

Israel · International Snooker Player & Coach

European 6-Red Champion, winner of 15 European Championship medals across his career, six-time Israeli National Champion, coach and active international competitor. A champion who built beyond the table, now pursuing a renewed international chapter.

Partnership Options

Partnership Structures We Can Shape

Sponsorship isn't one size fits all. We take the time to understand a company's objectives, target audience, market, budget and desired level of involvement, and then shape a partnership that makes commercial sense for both sides.

Title Partner

The lead partner: the name most closely associated with the athlete's campaign.

Major Partner

Significant, high-visibility involvement across the athlete's season.

Official Partner

Recognised association within a specific product or service category.

Tournament / Event Partner

Involvement tied to a specific tournament or competitive block.

Travel Partner

Support for the travel demands of an international competitive programme.

Accommodation Partner

Support around accommodation during tournaments and training.

Equipment / Product Partner

Product involvement relevant to competition or preparation.

Custom Commercial Partnership

A bespoke structure shaped around specific brand objectives.

Discuss a Partnership

Every partnership is considered individually. AJP does not guarantee sporting results, television coverage, audience figures or commercial outcomes.