ATHLETE JOURNEY PARTNERSHIPS
Discovering Talent. Building Partnerships. Advancing Athlete Journeys.
AJP represents a selective group of emerging athletes with international ambitions, connecting businesses with sporting journeys at the stage where the right support can make the greatest difference. Based in Israel. Building relationships across Israel, the UK and international markets.
Meet the AthletesBased in Israel. Building partnerships across Israel, the UK and international markets.
Choose Your Route
Choose Your Path with AJP.
For Athletes and Families
Professional sponsorship preparation and selective Full Representation, built around the athlete's genuine journey.
Explore Athlete SupportFor Businesses
Discover credible sporting journeys and explore partnerships shaped around genuine commercial objectives.
Explore PartnershipsWhy Partner Early
Partner before the breakthrough.
The most meaningful athlete partnerships do not always begin after the medals, rankings and headlines. They begin during the journey.
AJP gives businesses the opportunity to support selected athletes while their careers are still developing, creating authentic stories, long-term relationships and the opportunity to grow together.
Potential does not always stall because the talent is missing. Sometimes the support, structure and commercial backing arrive too late.
AJP creates the opportunity to get involved earlier, before the wider recognition, before the breakthrough, while the athlete's journey is still being built.
Early Connection
Build a genuine relationship before an athlete becomes widely established.
Authentic Story
Become part of the preparation, progress, setbacks and milestones that shape a sporting career.
Long-Term Value
Create a partnership that can develop alongside the athlete rather than simply buying short-term exposure.
The Athletes
Featured Athlete Journeys
Meet ambitious athletes building genuine competitive programmes and working towards the next stage of their journey.
Founding Athlete Partner
Yaron Bodor
An Israel U21 Champion who reached the Final Round of Q School, Yaron helped Israel win European team bronze in Sofia alongside Shachar Ruberg, and continues his 2026/27 international campaign after reaching the Last 64 at Q Tour Event 2, with one clear objective: earning his place within professional snooker.
AJP Represented Athlete
Karin Polonski
Karin Polonski is an Israeli snooker player competing internationally, while also helping develop cue sports in Israel through coaching, women's competition and grassroots activity. Her story brings together international sport, women's sport, coaching and community engagement.
AJP Athlete Ambassador
Shachar Ruberg
European 6-Red Champion, winner of 15 European Championship medals across his career and six-time Israeli National Champion. Shachar continues to compete internationally while combining elite competition with coaching, mentoring and player development. As an AJP Athlete Ambassador, he brings championship experience and a long-term commitment to the game.
How AJP Helps
A Clear Commercial Path
01
Understand the Journey
We learn about the athlete, their ambitions, competitive programme, values and commercial objectives.
02
Build the Platform
We organise the athlete's story, positioning, professional materials and commercial preparation.
03
Develop the Opportunity
Selective commercial representation built around the athlete's genuine journey, sporting ambitions and commercial potential.
On location
The Founder
Built from Firsthand Experience
Athlete Journey Partnerships was founded by Elliot Ward after experiencing firsthand the financial and commercial realities of international competition: the insight behind AJP's athlete-first, commercially responsible approach.
Read Elliot's Story →
Get In Touch
Where Could Your Journey Go Next?
Whether you are an athlete preparing for the next level or a business looking for an authentic sporting partnership, AJP would be interested in hearing from you.
Elliot Ward
Founder | Commercial & Sponsorship Representative
Or send an enquiry directly.
Prefer email? Contact AJP at: elliot@athletejourneypartnerships.com