ATHLETE JOURNEY PARTNERSHIPS
Building Partnerships. Advancing Athlete Journeys.
Every athlete has a journey. The right partners can help take it further.
Based in Israel. Building partnerships across Israel, the UK and international markets.
On location
The Founder
Built from first-hand experience.
Elliot Ward founded this project after living the reality. He now works to change for others, pursuing sponsorship, building commercial relationships and developing his own sporting journey as a competitive snooker player representing Israel internationally, most recently selected for the Seniors event at the 2026 EBSA European Snooker Championships in Sofia, Bulgaria.
That experience (understanding what it takes to fund competition, travel and preparation, while creating genuine value for the businesses behind it) is what led to this project: built on lived experience in competitive sport, not decades of agency history.
Elliot Ward, Founder | Commercial & Sponsorship Representative. Also an active international snooker competitor representing Israel.
Founder's Current Sporting Partnerships
Partners in the journey.
Through his own competitive journey with EW Snooker, Elliot has first-hand experience developing and maintaining athlete-partner relationships. These relationships support competition, development and the promotion of the sport.
New Bed
Supporting Elliot Ward's competitive snooker journey.
Play Snooker App
A digital snooker platform connected with Elliot's player journey and promotion of the sport.
The Athletes
Who we work with.
A growing roster of athletes with genuine competitive programmes, beginning in snooker and built to extend across other sports.
Beyond One Sport
Built to support ambitious athletes across sport.
Why This Exists
Bridging the funding gap.
Talent should determine how far an athlete can go, not their ability to fund the journey.
For many ambitious athletes, reaching the next level requires significant investment long before their sport provides a sustainable income. International competition, flights, accommodation, tournament entry, coaching, training, equipment and professional preparation can create a substantial financial burden for athletes and their families.
This creates a funding gap. And it is exactly where commercial partnerships can make a difference.
We help bridge that gap.
By building compelling athlete stories and connecting them with businesses that see value in becoming part of the journey, we aim to create partnerships that benefit both athlete and brand.
For the Athlete
Commercial support can create greater freedom to train, compete internationally and access the environment required to maximise their potential.
For the Brand
The opportunity to become genuinely associated with an ambitious athlete and their journey, often from an early and important stage of their career.
We don't just look for sponsors.
We connect ambitious athletes with commercial partners who can become part of where they're going.
How We Work
A structured approach to athlete partnerships.
We build partnerships around the objectives of the athlete and the commercial priorities of the brand.
01
Understand the Brand
We learn about the company, its audience, commercial objectives, target market and desired level of involvement.
02
Identify the Opportunity
We connect the brand with an appropriate athlete, campaign or partnership category.
03
Build the Partnership
We create a tailored structure with relevant rights, content, visibility and involvement.
04
Manage the Journey
We maintain communication and help ensure the partnership remains active, professional and valuable.
The Opportunity
Become part of the journey.
This isn't only about a logo on a shirt. It's the chance to be part of an ambitious athlete's attempt to progress through international competitive snooker and pursue professional status.
A competitive campaign can cover national and international competition, tournament and qualifying events, and elite training and preparation, building toward the next stage of professional qualification. Partnerships are structured around genuine need: tournament entry, international travel, accommodation, training and professional preparation. The ambition: to help ambitious athletes earn professional status and build sustainable long-term careers within international professional snooker.
Every partnership is built around real involvement, not guaranteed television exposure, media coverage or audience numbers.
Partnership Options
Partnerships built around the brand.
Sponsorship isn't one-size-fits-all. We take the time to understand a company's objectives, target audience, market, budget and desired level of involvement, and then shape a partnership that makes commercial sense for both sides.
Our Vision
Beyond one sport. Beyond one country.
This begins with athletes and relationships built in Israel, through snooker. But the ambition is broader: to connect ambitious athletes with companies that want meaningful, authentic involvement in their sporting journey.
We're building long-term commercial relationships, not simply selling advertising space: a foundation that can grow to include more athletes, more sports and more countries over time.
For Athletes
Looking for commercial support?
As the project develops, we're interested in hearing from ambitious athletes with a genuine competitive programme and a story that brands can connect with.
Frequently Asked Questions
Building the right partnership.
What types of athletes does AJP work with?
AJP is interested in ambitious athletes with genuine competitive programmes, clear objectives and journeys that can create meaningful commercial opportunities.
What types of companies can become partners?
Partnerships can be created with businesses of different sizes and across a wide range of sectors, including technology, finance, travel, hospitality, sport, apparel, equipment, health, performance and consumer brands.
Are partnerships only financial?
No. A partnership may include financial support, travel, accommodation, equipment, services, professional expertise or a combination structured around the needs of the athlete and brand.
Can a company support one tournament or event?
Yes. Partnerships can be built around a full competitive season, a particular tournament, an international trip, training, accommodation, equipment or another clearly defined part of the athlete's programme.
Does AJP guarantee television exposure or audience numbers?
No. Every partnership is built around genuine involvement and agreed opportunities. Television exposure, media coverage, sporting results and audience figures are never guaranteed.
How are partnership packages created?
Each opportunity is shaped around the company's objectives, audience, market, budget and desired level of involvement rather than using a one-size-fits-all package.
Get In Touch
Discuss a Partnership
Tell us briefly about your journey or commercial interest. AJP will review your enquiry and contact you to arrange an initial conversation.
Or send an enquiry directly.
Prefer email? Contact AJP at: [email placeholder]